Vision

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A New Zealand where every child is safe, loved and free to be a child, and where parents are recognised as the primary protectors and guides of their children.
 

Mission

To unite parents and child-focused organisations across New Zealand to protect children from harm, uphold parental rights and responsibilities, and ensure government policy and law always put the best interests of children and families first.

 

Principles​

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1. The safety and wellbeing of children is paramount.

2. Parents are the primary caregivers and decision-makers for their children (except where proven harm exists).

3. Biological reality and child development stages must underpin policy.

4. Transparency, evidence-based policy and democratic accountability.

5. Non-partisan – we work with any party or official who upholds these principles.​​

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